This result oriented program is designed to give the attendees skills required to lead, manage and coach their sales people towards improved productivity, performance and profitability.

Through numerous role plays, exercises, group sessions and case study analysis, the attendees will learn the critical success factors of sales management

The Certified Sales Management Program (CPSM) will improve performance in 4 key areas of Sales Management:

1-Think like a leader

2-Build a sales strategy: market and team

3-Manage their team and market

4-Use the business tools to optimize sales 





To encourage top sales performance by setting performance standards, evaluating performance, offering appropriate training and conducting effective sales meetings.


Predict sales revenue by using different forecasting approaches to create sales forecasts.  


Motivate the sales team by creating an effective compensation plan, monitoring motivation levels and improving substandard sales performance.




Clearly define the roles of an effective Sales Manager. Implement change management techniques that support the team to embrace change. Enhance team efficiency by applying an Effective Sales Management process. Apply the talent management process to produce a dynamic sales team that will differentiate your organization from your competition. Discover detailed methods to create an effective job profile, develop a compensation plan, conduct successful interviews, and select top candidates.