How the sales force can achieve more? why most of them always fail? what should be done to turn on your sales machine?
Rule 1: Be Consistent in developing your sales force instead of tight budgets
There is many ways to create a sustainable sales force whatever is your budget. There are plenty of on-line sales training for sales people, live sales webinars or classrooms sales programs that should fit your budget. The only rule you have to follow is to invest in the sales force all year long and be consistent!
Rule 2: Never stop spending to boost your sales machine
Would you drive your car without fuel? what makes you think you can grow your sales without investing in your sales team? you must find time and money to plan sales programs that fits your schedule, and your company needs.
Rule 3: Create an in-house sales academy whatever is your sales force size
Among the most valuable benefits of the sales academy that you can you implement in-house is the ability to deliver regular sales solutions whenever you sales team needs it in a very cost effective, consistent and personalized manner on regular basis. Focused sales development solutions will surely leads to sales performance optimization.
Rule 4: Never Recruit new blood without a sales assessment tool
Selection of new sales people is crucial step and a hassle to most of companies. Put in place:
- a full skills evaluation for new recruit
- a sales developmentInduction program for new recruits
- a 2 days self study sales programs along with coaching sessions for new recruits
- a 90 days ramp up program with Key performance indicators
- an online 24/7 studies self-online sales programs for 90 days for reinforcement.
Rule 5: Link the performance of the sales force to the sales programs frequency
Accountability is the first thing that motivate human and your sales team. Link your sales academy program to their performance. let them become accountable. Imagine yourself the chief of an orchestra, any move you do is followed closely by your team. Accordingly the better is sales academy design the better they perform.
Rule 6: Don’t forget We are all working with human being not machines.
We should expect deficiencies and work to fix that accordingly. Always look at you ratios to add, minimize, refine or sales academy tools in coordination with the sales team performance. To help them do thing differently to achieve, you should:
- set an accountability system
- monitor them accordingly
- coach them closely
- be always available for them
- give them faith in their abilities
- be their reference
- be credible
- be consistent
you can use for free the below sales force calculator to identify how you can improve your sales force. Enjoy!
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