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By admin

Transforming Sales Teams for Greater Success

Sales academies are like mentors for your sales team.

They provide the tools, knowledge, and support needed to transform average performers into top-notch sales professionals. By investing in a sales academy, you’re investing in the future of your business.

Think of it this way: Would you expect a world-class athlete to reach the top without rigorous training? The same principle applies to your sales team. Sales academies are like training camps for your sales professionals. They provide the tools, knowledge, and support needed to transform average performers into top-notch sales professionals. By investing in a sales academy, you’re investing in the future of your business. Here’s how sales academies can help you build a winning sales team:

1. Developing a Strong Sales Culture

A well-designed sales academy can help you create a culture of excellence, accountability, and continuous improvement. By setting high standards and providing the necessary training and support, you can foster a positive and productive work environment.

Key benefits of a strong sales culture:

  1. Increased employee morale and motivation
  2. Improved customer satisfaction
  3. Enhanced team collaboration and communication
  4. Greater commitment to the company’s goals

2. Enhancing Sales Skills

Sales academies can equip your team with the essential skills needed to succeed in today’s competitive market. These may include:

  • Effective communication and negotiation skills: The ability to build rapport with customers, understand their needs, and negotiate favorable deals.
  • Customer relationship management techniques: Strategies for building long-term relationships with customers and increasing customer loyalty.
  • Sales process optimization: Identifying and eliminating bottlenecks in the sales process to improve efficiency and effectiveness.
  • Product knowledge and expertise: A deep understanding of your products or services and their benefits to customers.
  • Overcoming objections and closing deals: Techniques for handling customer objections and closing deals effectively.

3. Improving Sales Processes

Sales academies can help you optimize your sales processes for maximum efficiency and effectiveness. By identifying bottlenecks and inefficiencies, you can streamline your sales funnel and improve conversion rates.

Key areas for process optimization:

  • Lead generation and qualification
  • Sales presentations and demonstrations
  • Proposal development and negotiation
  • Customer follow-up and relationship management

4. Boosting Team Morale

A well-structured sales academy can boost team morale and motivation. By providing opportunities for growth and development, you can create a sense of purpose and excitement among your sales team.

Benefits of high team morale:

  • Increased productivity and performance
  • Reduced turnover
  • Improved customer satisfaction
  • Greater employee engagement

5. Fostering Leadership Development

Sales academies can also help you develop future leaders within your organization. By identifying high-potential individuals and providing them with advanced training and mentorship, you can create a pipeline of talented sales professionals.

Leadership development benefits:

  • Succession planning
  • Improved decision-making
  • Enhanced team performance
  • Greater organizational agility

6. Driving Revenue Growth

Ultimately, the goal of any sales academy is to drive revenue growth. By investing in your sales team’s development, you can improve their performance, increase customer satisfaction, and achieve your business objectives.

Key benefits of revenue growth:

  • Increased profitability
  • Market expansion
  • Competitive advantage
  • Enhanced shareholder value

In short, sales academies are an investment in your organization’s future. By providing your sales team with the tools and support they need to succeed, you’re setting your business up for long-term growth and profitability.

Want to learn more about how a sales academy can benefit your business? DM me for a free consultation.

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By admin

5 Steps to Grow Sales by 33% in 12 Months

5 Steps to Grow Sales by 33% in 12 Months

Sales teams go through periods like this too but sales leaders rarely seek out the data that would immediately point to the real problem.  They tend to hope things will improve and go from there. However, there are several levels of data to be reviewed so let’s take a look.

there are five steps you must take to grow sales by 33% in 12 months.  You can’t pick and choose as all five are required.

IDENTIFY BOTTLENECKS

A quality CRM application, like Membrain, will show your win rates, age in stage, conversion ratios, pipeline velocity, pipeline volume and pipeline quantity and more.  Dig into that data to determine year over year changes and identify where your bottlenecks have been and where they are today.  Be mindful that this is lagging data and are merely symptoms of the real problems! 

IDENTIFY THE REAL REASONS

An OMG Sales Team evaluation will explain why you have those bottlenecks and why your team gets the results it gets.  Note which of the 21 Sales Core Competencies are to blame – by team and individual – and more importantly, how much revenue is being left on the table and who is capable of upping their game.  For example, are deals getting stuck because salespeople aren’t capable of reaching decision makers?  We know that salespeople who can begin with the decision maker are 341% more likely to close the business!  A training curriculum can be designed from these conclusions. Learn More!  

PROFESSIONAL OUTSIDE SALES TRAINING

Provide your sales team with appropriate training to close the competency gaps, improve skills, and achieve better execution.  This should not be a one or two-day event.  Change requires on-going, long-term training to change beliefs, approaches, strategies, tactics and develop skills!

DAILY COACHING

Sales managers must provide daily, one-on-one coaching to their salespeople to help them with their individual gaps and improve their Sales DNA.  Only 7% of all sales managers come equipped with effective coaching skills so they will need to be trained and coached in order for them to provide effective coaching.

ACCOUNTABILITY

Sales Leaders must hold sales managers accountable for coaching as sales managers hold their salespeople accountable for change.

Once you have the data and take action, there is absolutely no good reason why you can’t bump sales by at least 25%!  That’s right, AT LEAST 25%. 

If everyone improves by just 10% you will grow sales by 33%!

  • 10% more opportunities
  • 10% higher average sale
  • 10% greater win rate

That comes out to 33%!  Don’t believe me?

Start with monthly goals of 20 opportunities, a 20% closing rate, and a $20,000 average sale. That translates to 4 sales for $80,000 or $960,000 annually.  10% more equates to:

  • 22 opportunities
  • 22% closing rate
  • $22,000 average sale

That’s 4.84 sales at $22,000 which totals $106,480 per month or $1,277,760. A 33% increase in revenue!

What are you waiting for?

Request Samples (Request Sample Sales Force Evaluation)

 

Posted by Dave Kurlan