en
|
fr
WIN ProgramsWIN Programs
Privacy/Cookie Policy & User Agreement

This website uses cookies. Cookies enable us to understand how visitors use our website so that we can improve it and provide the best experience possible. By browsing our website, you agree to our use of cookies. Cookies policy.

27
Jun, 2019

By admin

Do you work with salespeople or sales leaders?

Do you work with salespeople or sales leaders?

1- Sales pitch or value proposition

In the last 10 years the business world has changed considerably, and the working life of a sales professional has changed right along with it. Customers have become more cautious and consequently their buying decisions have become more complex.Customers don’t want to be sold anymore; they want to be advised to quantify the value of their purchase. Cold calling is likely not working anymore nor the sales pitch.  There is no point in trying to sell without understanding the customers wants first.  Customers need to receive specific compelling information that drives them towards an informed decision.  Our customer wants to hear information directed to the problem they want to solve.  Poor listening skills result in not understanding the problem at hand.  Mastering the sales process is important to shorten the sales cycle and listening carefully is essential to understand the impact of the pain on the organization’s front and back offices.
What does the sales leaders need to achieve before they even call the prospect?

2- Pre-approach preparation

Do your research and prepare a target list, segment your potential clients per size, personae… and build a list of 100 companies to start with.  Make sure the selection of companies is in line with your organization’s strategy and offering. Companies selections might be diverse; Small to midsize or only companies in the IT sector etc. It will be beneficial to look into companies’ figures; Are they growing? Have they had flat sales for the last 12 months? Identifying such information will increase sales leaders’ chances to hit hot leads.  Be strategic about your list, be passionate about your list.  Give yourself a sense of direction.
Prepare a script and frequent asked questions: what challenges are targeted companies having? Build a list of questions that will qualify your prospects and identify the pain. Make sure your can build your competitive edge and stand out from the competition. Selling to Business to Business will involve identifying your decisions making unit that will be involved in the decision of buying. Identify their personality and communicate accordingly to facilitate your selling process.
What does the customer hope to achieve by the time they finished their call with you?

3- Connecting and empathizing consistently

Social selling is now an integral part of sales leaders’ daily activities. Prospecting, checking companies and people’s social profile to take a good decision. Master the skill of connecting on social medias to network before any conversation.
Connecting with prospects or hot leads should always start with a humble, genuine, honest approach and a happy tonality. Simple rules to start a conversation and build the relationship even over the phone.

4- Answering questions and challenges

Ask relevant questions when you pick up the phone and connect with prospects. Ask tough, difficult questions like: what are the challenges your company is facing in today’s market? Why you are failing from hitting your numbers?
You need to love the process of developing relationships with clients and prospects. Create a daily schedule, business habits, build a network, follow your numbers to be sure that your target is achieved.

5- Take put offs positively

Keep the conversation going, stay on your client’s mind. This is the most important step, even if you get a ‘no’. It all comes down to how much the sales leader wants to close that account.
Nurturing prospects – even after a ‘no’ – is important. Sales leaders should keep reaching out on a monthly basis with an article, podcast, etc… Step out of the comfort zone and find different ways to connect with someone you want to do business with.  Keep the relationships alive and be always on the top of their mind.  When prospects are ready, they will contact you.  Don’t go and try hit and then split.

Sales leaders, should ask themselves daily what were the failures in the last 2 weeks?  What were the successes?

Discover a 12 weeks program to build your sales team capabilities and make sure they hit their numbers.

 

0
19
Sep, 2017

By admin

Do you get lots of “maybe” or “I will think about it” after your first call with prospects?

Do you get lots of “maybe” or “I will think about it” after your first call with prospects?

So far, I have posted a lot of content which tells you about general mistakes in a sales call. Today we are going to talk about the situation when you do everything right but still get a “MAYBE” as an answer.

Most people subconsciously avoid decision making after the first conversation. Every sales guru knows and advises that one needs to adjust their conversation to guide the prospect to come to a decision. This can be tricky as salespeople can become very pushy. So the big question is: how do we guide the conversation while still making the prospect feel like they’re in control?

There is a very simple solution for this: set up an agenda before the meeting. It will align you and your prospect on a plan for the meeting and make sure you’re both on the same page and moving forward together toward one of three outcomes:

  1. Yes
  2. No
  3. Figuring out the next steps – Future meeting date & agenda

By following the above process, you are avoiding a limbo stage. The main advantage of this process is that you are saving valuable time on the lead follow-ups. This can feel awkward at first but if you practice it in your next meeting and make it your own, you will start seeing positive results that you’ll want to use again and again. If you have any specific questions or suggestions about the implementation of this process, we are here to help!

, , , , , , , , , , , , 0
15
Dec, 2012

By admin

6 Sales force development rules to achieve more with less

How the sales force can achieve more? why most of them always fail? what should be done to turn on your sales machine?

Lots of crucial questions need to be raised to face the 2013 challenge, if you need to stand still and
grow your sales. Answering your questions is simple if you implement the following rules.

Rule 1: Be Consistent in developing your sales force instead of tight budgets

There is many ways to create a sustainable sales force whatever is your budget. There are plenty of  on-line sales training for sales people, live sales webinars or classrooms sales programs that should fit your budget. The only rule you have to follow is to invest in the sales force all year long and be consistent!

Rule 2: Never stop spending to boost your sales machine

Would you drive your car without fuel? what makes you think you can grow your sales without investing in your sales team? you must find time and money to plan  sales programs that fits your schedule, and your company needs.

Rule 3: Create an in-house sales academy whatever is your sales force size

Among the most valuable benefits of the sales academy that you can you implement in-house is the ability to deliver regular sales solutions whenever you sales team needs it in a very cost effective, consistent and personalized manner on regular basis. Focused sales development solutions will surely leads to sales performance optimization.

Rule 4: Never Recruit new blood without a sales assessment tool

Selection of new sales people is crucial step and a hassle to most of companies. Put in place:

  1. a full skills evaluation for new recruit
  2. a sales developmentInduction program for new recruits
  3. a 2 days self study sales programs along with coaching sessions for new recruits
  4. a 90 days ramp up program with Key performance indicators
  5. an online 24/7 studies self-online sales programs  for 90 days for reinforcement.

Rule 5: Link the performance of the sales force to the sales programs frequency 

Accountability is the first thing that motivate human and your sales team. Link your sales academy program to their performance. let them become accountable. Imagine yourself the chief of an orchestra, any move you do is followed closely by your team. Accordingly the better is sales academy design the better they perform.

Rule 6: Don’t forget We are all working with human being not machines.

We should expect deficiencies and work to fix that accordingly. Always look at you ratios to add, minimize, refine or sales academy tools in coordination with the sales team performance. To help them do thing differently to achieve, you should:

    1. set an accountability system
    2. monitor them accordingly
    3. coach them closely
    4. be always available for them
    5. give them faith in their abilities
    6. be their reference
    7. be credible
    8. be consistent

you can use for free the below sales force calculator to identify how you can improve your sales force. Enjoy!

, , 0

Recent Posts