Increase Sales Performance Using Technology
Increase sales performance of your sales force is probably your number one priority in 2017. How are you going to achieve that in an a global recession environment and with companies shrinking budgets year after year? What are you going to do differently?
In such environment, sales force need to work more to achieve or work smartly. Here some ideas that we believe will help a sales force to increase sales performance on the go:
Get a smart phone or a tablet
Be all day long connected is the rule number one, to be proactive and interact quickly:
– To clients and prospects
– Access easily your social network for data mining
– Follow web based sales training
– Get you sales manager sales coaching tips
– Be fast, beat your competition
Use powerful data mining as a compass whenever you need it
Identify all possible segments of prospects within a region or an area . Address each segment with a personalized sales pitch. Using data mining to identify groups of potential clients like:
– DataSift.com that offers the most powerful and sophisticated tools for extracting value from Social Data. imagine
– LinkedIn.com that helps the sales force build relationships and access executives in a whole different way.
– Social123.com that is a powerful and easy to use platform that quickly adds social media contact information to your database and CRM system.
Leads generation
– Inbound marketing and social networking activity two hours a week at least create hot leads, boost sales performance and shorten the sales cycle
– Invite your employee to follow the company activities and leave comments
Sales training on the go
Nowadays, sales performance is impacted by regular sales training, sales coaching and follow up. Sales people can spend few days per year in a classroom but need to spend at least 1 hour a week in sales training, follow up and sales coaching to boost performance.
Sales people are under pressure all year long,specially in these though times, they don’t have the time to spend hours of training in classroom. Though, they can easily follow :
– On-line sales trainings any time they can, in the evening, at the airport, in the car to refresh their selling potential
– Or Live sales training webinars to follow trends and new sales techniques and interact with sales experts for better sales performance.
Sales Coaching on time
The sales force should interact with clients all day long. Long sales meeting to coach our sales force is time consuming and a luxury, but unfortunately crucial to the our sales growth. Some web based platform are excellent to help sales managers do the job remotely.
an example CallidusCloud.com or Membrain.com Sales Coaching, provides real-time feedback on the leading indicators that determine actual sales results, delivered on a cloud and mobile platform that lets sales managers collaborate with their team on each goal, deal by deal, to ensure successful growth, quarter over quarter.